Customer story
E2Charge sells home charging with installation included
When Malmbergs launched E2Charge in 2024, installation was part of the offer from the start. Done runs the installation stage: hundreds of installations across Sweden so far, with an average customer satisfaction rating of 4.7 out of 5.
At a glance
Company
Home charging brand from Malmbergs, a leading Nordic trading company in electrical equipment with over 40 years in the industry
Done's role
Coordinates local installers and follows up every case, from booking to documented installation
Setup
Charger and standard 16 A installation sold as one offer, without an in-house installer network
Scale
Hundreds of installations across Sweden, with average customer satisfaction of 4.7 out of 5
The challenge
Malmbergs is one of the leading Nordic trading companies in electrical equipment, built on direct imports, private labels and efficient distribution. With E2Charge it introduced a home charging offer where installation is part of the product.
Selling chargers is established practice by now. Keeping quality, documentation and the customer experience consistent through installation is much harder, especially across hundreds of homes all over Sweden.
After more than 40 years of sourcing, product development and distribution, Malmbergs wanted installation to run with the same structure and control. Instead of building its own nationwide installer network, it partnered with Done for the installation stage.
The solution
A complete offer without building an installer organization
Done gives E2Charge one system for all its installations. Local installers work to clear processes, and E2Charge gets follow-up on every case, from booking to completed, documented installation. That lets E2Charge:
- See every installation case in one place
- Ensure quality through structured workflows
- Get standardized documentation and follow-up on every job
- Grow volumes without building a larger installation organization of its own
“When we launched E2Charge, it was important for us to ensure a fully functional end-to-end solution for the customer, not just the product. Installation is a critical part of the experience. With Done, we get the structure and follow-up required for quality and scalability.”
Stefan Andersson
CEO, Malmbergs Elektriska AB
What the customer buys
E2Charge sells hardware and installation in one transparent offer. The core product is Evon Start, a compact, connected charger that works with all electric vehicles and delivers up to 22 kW AC. Load balancing via P1 adapts charging to the property's capacity and reduces the risk of overloading the main fuses. A standard 16 A installation is included.
“As more hardware players go directly to consumers, the installation stage becomes business critical. Without structure and follow-up, you lose both margin and brand value. Together with Malmbergs, we demonstrate how the installation business can be industrialized without compromising quality.”
Malin Granlund
Founder & CEO, Done
Keep exploring
Sell your product with installation included
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